Robert af Jochnick
Chairman of the Board
Born in 1940.
Co-founder of Oriflame.
Elected to the Board in 1970.
Member of the Nomination Committee and the Remuneration Committee.
LLB Stockholm University and BSc in Business Administration Stockholm School of Economics.
Chairman of Credus Management AB, Mint Capital Ltd and the af Jochnick Foundation. Board member of Medicover Holding S.A., the World Childhood Foundation, GoodCause Foundation, GoodCause Holding AB and Research Institute of Industrial Economics.
Shareholding in Oriflame as at 31 December 2010*: 3,973,848.
Not independent from the Company nor its major shareholders.
Jonas af Jochnick
Board Member
Born in 1937.
Co-founder of Oriflame.
Elected to the Board in 1970.
Member of the Audit Committee.
LLB Stockholm University. MBA Harvard Business School and Dr h c Stockholm School of Economics.
Chairman of Medicover Holding S.A., Celox S.A. and Oresa Ventures S.A.
Shareholding in Oriflame as at 31 December 2010*: 4,130,400.
Not independent from the Company or its major shareholders.
Alexander af Jochnick
Board Member
Born in 1971.
Elected to the Board in 2007.
BSc in Business Administration Stockholm School of Economics.
Board member of CL Intressenter AB, Credus Management AB and NC Holding AB. Founder and board member of Serious Nature AB.
Shareholding in Oriflame as at 31 December 2010*: 418,884.
Not independent from the Company nor its major shareholders.
Magnus Brännström
Chief Executive Officer, CEO
Born in 1966.
Elected to the Board in 2005.
Law studies and MSc, Uppsala University.
Shareholding in Oriflame as at 31 December 2010*: 237,960.
Not independent from the Company being CEO.
Lilian Fossum Biner
Board Member
Born in 1962.
Elected to the Board in 2007.
Member of the Remuneration Committee.
BSc Stockholm School of Economics
Deputy chairman of Retail and Brands AB. Board member of Givaudan SA.
Shareholding in Oriflame as at 31 December 2010*: 1,000.
Independent from the Company and its major shareholders.
Christian Salamon
Board Member
Born in 1961.
Elected to the Board in 1999.
Member of the Audit Committee.
MSc Royal Institute of Technology. MBA Harvard Business School.
Chairman of the Board of OSM Holding AB and NCAB Holding AB. Board member of Lamiflex International AB, Unlimited Travel Group AB and Oresa Ventures S.A. Advisory board member of Sustainable Technologies Fund, and Investment Committee member of Fagerberg & Dellby.
Shareholding in Oriflame as at 31 December 2010*: 11,940.
Independent from the Company and its major shareholders.
Helle Kruse Nielsen
Board Member
Born in 1953.
Elected to the Board in 2005.
Member of the Audit Committee.
BSc Copenhagen Business School.
Board member of New Wave Group AB, Gumlink A/S, Swedbank, Aker BioMarine ASA and Lantmännen ek för.
Shareholding in Oriflame as at 31 December 2010*: 1,000.
Independent from the Company and its major shareholders.
Marie Ehrling
Board Member
Born in 1955.
Elected to the Board in 2007.
Member of the Audit Committee.
BSc Stockholm School of Economics.
Vice Chairman of Nordea Bank AB. Board member of Securitas AB, Schibsted ASA, Loomis AB, Invest Sweden, Safegate AB, World Childhood Foundation, Business Executive Council IVA and CASL at Stockholm School of Economics.
Shareholding in Oriflame as at 31 December 2010*: 300.
Independent from the Company and its major shareholders.
Anders Dahlvig
Board Member
Born in 1957.
Elected to the Board in 2010.
BSc Business Administration Lund University, MA Economics University of California.
Chairman of the New Wave Group.
Board member of Kingfisher plc, Hennes & Mauritz AB (publ) and Axel Johnsson AB.
Shareholding in Oriflame as at 31 December 2010*: 4,800.
Independent from the Company and its major shareholders.
*Shareholding may include holdings of related entities and immediate family members as per the IFRS definition of related parties.