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Key figures

Two-year record

€ million (unless otherwise stated)

2010

2009

Sales

1,513.6

1,316.6

Gross profit

1,002.5

874.8

Gross margin, %

66.2

66.4

EBITDA

184.4

167.0

Adjusted operating profit

** 168.1

* 146.8

Adjusted operating margin, %

** 11.1

* 11.1

Adjusted profit before tax

** 146.0

* 118.6

Adjusted net profit

** 128.3

* 101.7

Cash generated from operations

139.7

176.9

Cash flow from operating activities

90.3

131.7

Average operating capital

368.6

319.2

Return on operating capital, %

42.7

45.6

Average capital employed

465.3

407.0

Return on capital employed, %

34.4

35.9

Net interest-bearing debt

*** 200.5

160.0

Interest cover

5.6

6.1

Earnings per share, basic, €

2.07

1.77

Earnings per share, diluted, €

2.06

1.76

Average number of full-time equivalent employees

8,353

8,281

* Before restructing costs in the EMEA region of €1.3m.

** Before restructing costs in the EMEA region of €0.7m and effect on operating profit from Iran impairment of €10.1m.

*** Net interest-bearing debt includes US loan fair value. The net interest-bearing debt would be €195.4m when US loan is measured at €/USD exchange rate of €1.36, reflecting the value of the corresponding currency swap.

Definitions

EBITDA

Operating profit before financial items, taxes, depreciation, amortisation and share incentive plan.

Cash generated from operations

Operating cash flow before interest and bank charges paid and before income taxes paid.

Cash flow from operating activities

Operating cash flow after interest and bank charges paid and after income taxes paid.

Operating capital

Total assets less cash and cash equivalents and non interest-bearing liabilities, including deferred tax liabilities.

Return on operating capital

Operating profit divided by average operating capital.

Capital employed

Total assets less non interest-bearing liabilities, including deferred tax liabilities.

Return on capital employed

Operating profit plus interest income divided by average capital employed.

Net interest-bearing debt

Interest-bearing debt excluding front fees minus cash and cash equivalents.

Interest cover

Operating profit plus interest income divided by interest expenses and charges.

Quarterly figures

2009

2010

Sales, €million

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

CIS & Baltics

196.9

168.5

145.9

213.8

205.1

208.0

187.3

260.6

EMEA

97.1

98.3

85.5

114.6

98.3

100.5

90.4

118.7

Latin America

14.6

16.2

15.3

16.5

17.4

22.4

22.0

22.4

Asia

26.3

27.6

26.2

32.8

36.3

39.2

33.7

34.5

Manufacturing

3.2

1.2

1.3

1.4

1.6

1.1

0.5

1.1

Other

3.2

3.7

3.1

3.4

3.2

3.8

2.7

2.8

Oriflame

341.3

315.5

277.3

382.5

361.9

375.0

336.6

440.1

Adjusted operating profit, €million

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

CIS & Baltics

33.6

23.7

11.4

38.1

31.3

30.3

23.6

49.8

EMEA

13.3

14.7

11.3

19.7

10.7

13.9

9.7

19.8

Latin America

(0.6)

1.1

0.8

0.4

0.8

0.9

0.9

Asia

1.2

1.7

2.3

4.0

1.2

2.8

2.2

3.8

Manufacturing

0.5

(1.3)

(1.4)

(1.0)

1.3

4.1

4.9

3.9

Other

(10.2)

(7.6)

(2.8)

(5.8)

(2.9)

(14.0)

(14.2)

(17.2)

Oriflame

37.8

32.3

21.6

55.0

42.2

37.9

27.1

61.0

Average sales force, ’000

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

CIS & Baltics

1,831

2,046

1,783

1,973

2,081

2,135

2,016

2,176

EMEA

751

808

717

769

813

818

777

796

Latin America

124

134

135

137

137

153

153

151

Asia

418

429

386

406

466

470

442

431

Oriflame

3,124

3,417

3,021

3,285

3,497

3,576

3,388

3,554

A number of factors impact sales and margins between quarters:

  • The effectiveness of individual catalogues and product introductions
  • Effectiveness of recruitment programmes
  • Timing of sales and marketing activities
  • The number of effective sales days per quarter
  • Currency effect on sales and results


Key figures | Oriflame Annual Report 2010
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