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The Oriflame share

Oriflame Cosmetics was introduced on the NASDAQ OMX Nordic Exchange on 24 March 2004 through an initial public offering of Swedish Depositary Receipts (SDRs). On 31 December 2010, the number of shareholders and SDR holders was 8,483. Each SDR represents one share. The last price paid on 30 December 2010 was SEK 354.00, giving Oriflame a total market capitalisation of SEK 20.2 billion. During 2010 an average of 270,819 shares were traded per day on the NASDAQ OMX Nordic Exchange.

Oriflame Cosmetics top 10 shareholders as at 31 December 2010


Oriflame Cosmetics top 10 shareholders

Shares

Capital and votes, %

Lazard Asset Management LLC *

6,904,079

12.1

Stichting af Jochnick Foundation

6,016,001

10.6

JP Morgan Asset Management Ltd. **

5,059,081

8.9

Robert & Alexander af Jochnick and family

4,392,732

7.7

Jonas af Jochnick and family

4,130,400

7.2

Swedbank Robur Fonder AB ***

2,541,621

4.5

Baillie Gifford & Co **

2,215,561

3.9

Jupiter Asset Management Ltd. **

2,109,956

3.7

Templeton Investment Counsel LLC **

1,367,353

2.4

SEB Investment Mgt / Trygg Liv ***

818,721

1.4

Other

21,424,722

37.6

Total

56,980,227

100.0

Sources:

* Disclosure notice received by Oriflame from the company on 10 February 2011

** Capital Precision

*** Euroclear

Share price

Ownership structure as at 31 December 2010

Shareholding

Number of shareholders

%

Number of shares

%

1–1,000

7,559

89.1

1,321,107

2

1,001–10,000

623

7.3

2,000,517

4

10,001–50,000

168

2.0

4,071,613

7

50,001–500,000

115

1.4

18,531,443

32

500,001–1,000,000

9

0.1

7,185,896

13

1,000,001–upwards

9

0.1

23,869,651

42

Total

8,483

100.0

56,980,227

100

Source: Euroclear and share register

Dividend policy and dividend proposal

The Board of Directors has adopted a dividend policy to the effect that, absent changes in the Company’s operations or capital structure, Oriflame intends to distribute, over the long term, at least 50 percent of the Company’s annual profit after tax as dividends. For 2010, the Board of Directors proposes to the Annual General Meeting a distribution of €1.50 (1.25) per share. The last day of trading including right to dividend is 19 May 2011 and payment of cash dividend will occur through Euroclear on or about 27 May 2011.

History of share capital

The table below presents the changes in the Company’s share capital since 2006. Documents pertaining to the changes in Oriflame’s share capital prior to and during this period may be consulted at the Luxembourg Register of Commerce and Companies:


Year

Transaction

Change in numbers of shares

Change in share capital €’000

Total number of shares

Total share capital €’000

2006 (1)

Cancellation of redeemed shares

(3,813,304)

(4,766)

55,669,886

69,588

2007 (2)

New issue

71,828

90

55,741,714

69,678

2008 (3)

New issue

551,601

689

56,293,315

70,367

2009 (4)

New issue

521,343

651

56,814,658

71,018

2010 (5)

New issue

165,569

207

56,980,227

71,225

(1) On 30 October 2006 the Company cancelled 3,813,304 shares, which were redeemed during the summer of 2006.

(2) New issue of shares relating to the 2007 share incentive program.

(3) New issue of shares relating to the 2008 share incentive program and vesting of the 2005 share incentive plan.

(4) New issue of shares relating to the 2009 share incentive program and vesting of the 2006 share incentive plan.

(5) New issue of shares relating to the 2010 share incentive program and vesting of the 2007 share incentive plan.



The Oriflame share | Oriflame Annual Report 2010
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