Oriflame’s product offering builds on more than 40 years of skin care and cosmetics expertise – combining the wisdom of nature with the best of science. The Company provides a wide assortment of distinct products at affordable prices, following its main product offer principles:
- High purity ingredients and strict manufacturing standards
- Assured product performance at value for money
- High ethical standards and stringent environmental policies
Oriflame has a wide range of innovative skin care products, developed and tested by the R&D facilities in Sweden and Ireland. Oriflame Skin Care offers proven, effective solutions to everyday skin care needs, with facial moisturisers, anti aging and hand & body products.
Oriflame’s colour portfolio offers a wide and sophisticated range of products with formulations and trendy packaging that enhances every woman’s natural beauty – lipsticks, foundations, mascaras, eye shadows, nail care and other make-up products.
Oriflame offers a qualitative fragrance portfolio ranging from exclusive to more moderately priced products, for men, women and the home. Inspiration and trends come from France and all fragrances are developed in Sweden in collaboration with the most prestigious French perfumers to ensure superior quality, innovation and performance.
Personal & Hair Care
The extensive hair and body care products offer a variety of ranges to meet daily needs for hair care, oral and feminine hygiene, bath and shower, deodorant and foot care.
Oriflame’s accessories and various other fashion products target women, men and kids, offering many different trendy tools such as hair brushes, handbags, sunglasses, bathroom accessories, interesting seasonal gifts as well as a range of high-fashion must-haves.
Wellness by Oriflame has been carefully designed in partnership with Swedish scientists and nutritional experts to bring innovative, safe and high-quality products that bring out beauty from within, in the areas of vitamins and nutritional shakes.
Oriflame is present in more than 60 countries and one of the market leaders in more than half. Beauty products and direct sales are a compelling combination. The cosmetics industry is recognised as one of the fastest-growing consumer products sectors and it is the most important sector for the direct sales industry, representing about one-third of total global direct sales. Direct sales as a channel is estimated to have more than a fifth of the total cosmetics and toiletry market in Eastern Europe.
This is higher than the global average of approximately 11 percent. Being a cosmetics company selling direct means that Oriflame competes with major cosmetics manufacturers as well as other companies selling direct – both for end-consumers and for sales consultants. Some of the largest competitors are the global manufacturers Procter&Gamble, L’Oréal, Beiersdorf and Unilever, as well as direct sellers such as Avon and Mary Kay.