Board of Directors

Robert af Jochnick
Robert af Jochnick
Chairman of the Board
Born in 1940.
Co-founder of Oriflame.
Elected to the Board in 1970.

Member of the Nomination Committee.

LLB Stockholm University and BSc in Business Administration Stockholm School of Economics.

Chairman of Credus Management AB, Mint Capital Ltd and the af Jochnick Foundation. Board member of Medicover Holding S.A., the World Childhood Foundation, Goodcause Foundation, Goodcause Holding AB and Research Institute of Industrial Economics.

Shareholding in Oriflame as at 31 December 2012*: 4,758,851.
Not independent from the Company nor its major shareholders.
Jonas af Jochnick
Jonas af Jochnick
Board Member
Born in 1937.
Co-founder of Oriflame.
Elected to the Board in 1970.

LLB Stockholm University. MBA Harvard Business School and Dr h c Stockholm School of Economics.Chairman of Medicover Holding S.A., Celox S.A. Board member of Oresa Ventures S.A.

Shareholding in Oriflame as at 31 December 2012*: 4,296,000.
Not independent from the Company or its major shareholders.

Marie Ehrling
Marie Ehrling
Board Member
Born in 1955.
Elected to the Board in 2007.

Member of the Audit Committee.

BSc Stockholm School of Economics.

Chairman of Telia Sonera AB, Vice Chairman of Nordea Bank AB. Board member of Axel Johnson AB, Securitas AB, Schibsted ASA, Loomis AB, IVA and CASL at Stockholm School of Economics.
Chairman of Norwegian Swedish Chamber of Commerce

Shareholding in Oriflame as at 31 December 2012*: 1,000.
Independent from the Company and its major shareholders.
Christian Salamon
Christian Salamon
Board Member
Born in 1961.
Elected to the Board in 1999.

Member of the Audit Committee.

MSc Royal Institute of Technology. MBA Harvard Business School.

Chairman of the Board of OSM Holding AB and NCAB Holding AB. Board member of Lamiflex Group AB and Oresa Ventures S.A. Advisory board member of Sustainable Technologies Fund and Investment Committee member of Fagerberg & Dellby and eEquity.

Shareholding in Oriflame as at 31 December 2012*: 14,940.
Independent from the Company and its major shareholders.
Lilian Fossum Biner
Lilian Fossum Biner
Board Member
Born in 1962.
Elected to the Board in 2007.

Member of the Remuneration Committee.

BSc Stockholm School of Economics

Board member of Retail and Brands AB, Melon Fashion Group OJSC, Thule Group AB, Givaudan S.A., a-connect ag and Nobia AB.

Shareholding in Oriflame as at 31 December 2012*: 1,000.
Independent from the Company and its major shareholders.
Helle Kruse Nielsen
Helle Kruse Nielsen
Board Member
Born in 1953.
Elected to the Board in 2005.

Member of the Audit Committee.

BSc Copenhagen Business School.

Board member of New Wave Group AB, Gumlink A/S and Lantmännen ek för.

Shareholding in Oriflame as at 31 December 2012*: 1,000.
Independent from the Company and its major shareholders


Alexander af Jochnick
Alexander af Jochnick
Board Member
Born in 1971.
Elected to the Board in 2007.

Member of the Remuneration Committee. Member of the Audit Committee.

BSc in Business Administration Stockholm School of Economics.

Chairman of Oriflame Foundation. Board member of CL Intressenter AB, Credus Management AB, Postkodstiftelsen and NC Holding AB. Founder and board member of Serious Nature.

Shareholding in Oriflame as at 31 December 2012*: 418,884
Not independent from the Company nor its major shareholders
Magnus Brännström
Magnus Brännström
Chief Executive Officer, CEO
Born in 1966.
Elected to the Board in 2005.

Law studies and MSc, Uppsala University.

Chairman of Seldia, European Direct Selling Association and Vice Chairman of World Federation of Direct Selling Associations.

Shareholding in Oriflame as at 31 December 2012*: 273,000.
Not independent from the Company being CEO.
Anders Dahlvig
Anders Dahlvig
Board Member
Born in 1957.
Elected to the Board in 2010.

BSc Business Administration Lund University, MA Economics University of California.

Chairman of the New Wave Group. Board member of Kingfisher plc, Hennes & Mauritz AB, Axel Johnsson AB, Resurs Bank AB and Pret à Manger.

Shareholding in Oriflame as at 31 December 2012*: 13,650.
Independent from the Company and its major shareholders.