Press release 10 December, 2009

Disclosure Notice

 Jonas af Jochnick (Co-founder and board member of Oriflame) has today
 sold 1,000,000 shares in Oriflame Cosmetics SA.  The holding of Jonas
 af Jochnick and  family will thereafter  amount to 4,057,217  shares,
 corresponding to  approximately  7.2% of  the  votes and  capital  of
 Oriflame Cosmetics SA.

 "I have  today  sold 1,000,000  shares  in  Oriflame to  a  group  of
 institutional  investors.   As  co-founder,  a  member  of  the Board
 of Directors of Oriflame and  one of  the major  shareholders in  the
 company, I want to make the following statement:
 This transaction has been carried out to strengthen the liquidity and
 to facilitate  the future  development of  companies where  I am  the
 majority shareholder, primarily the health care company Medicover and
 the private equity company Oresa  Ventures. Medicover has during  the
 last few years  invested significant amounts  in acquisitions  within
 the laboratory sector  and the  construction of a  large hospital  in
 Warsaw. During the next few years investments of a similar  magnitude
 is planned  and  the now  completed  sales of  Oriflame  shares  will
 support the financing of these investments.
 My commitment to Oriflame will remain the same and I am not  planning
 any additional  divestments of  Oriflame  shares" Jonas  af  Jochnick
 comments.

For additional information, please contact: Jonas af Jochnick +32 494 538 823

 Oriflame Cosmetics is an international beauty company selling direct.
 The company  began operations  in  1967 in  Sweden  and has  today  a
 presence in 62 countries worldwide. Oriflame offers a wide  portfolio
 of  Swedish,  natural,   innovative,  quality   beauty  products   at
 affordable prices. To-date Oriflame has over 3.0 million  consultants
 worldwide with  annual sales  of €1.3  billion. Oriflame  offers  the
 leading business  opportunity for  people who  want to  start  making
 money the same day they join and then grow into a leadership role and
 fulfil their personal  dreams and  ambitions. Oriflame  is listed  on
 NASDAQ OMX Stockholm since 2004.

This announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.