Announcement

Oriflame Cosmetics will announce its financial results for the fourth quarter and full year ended 31 December 2004 at 7.00 am CET on Tuesday, 8 February 2005.

Presentation for the financial community and press

The company will present the results at a meeting at Operaterrassen (The Opera House, Kungsträdgården, Karl XII:s Torg) in Stockholm, at 8.00 am CET on Tuesday, 8 February 2005.

Hosts: Sven Mattsson, CEO, and Kevin Kenny, CFO.

The meeting will be live web cast in 'listen-only' mode on www.oriflame.com and www.financialhearings.com.

To participate in the web cast please register on www.financialhearings.com or email hearings@financialhearings.com.

For additional information, please contact: Patrik Linzenbold, Oriflame Investor Relations +32 (0)2 357 5675 Johan Kleis, Financial Hearings +46 (0) 70 770 45 80

Oriflame Cosmetics is an international cosmetics company selling direct, with sales in 55 countries. Oriflame offers a complete range of high quality skincare, fragrances and colour cosmetics, marketed through a sales force of independent Sales Consultants. Although the company has grown rapidly it never lost sight of its original business concept - natural Swedish cosmetics, sold from friend to friend. Oriflame is a co-founder of World Childhood Foundation. Oriflame Cosmetics is listed on the Stockholm Exchange.