Oriflame Cosmetics was introduced on the NASDAQ OMX Nordic Exchange on 24 March 2004 through an initial public offering of Swedish Depositary Receipts (SDRs). On 31 December 2011, the number of shareholders and SDR holders was 7,672. Each SDR represents one share. The last price paid on 30 December 2011 was SEK 217.40, giving Oriflame a total market capitalisation of SEK 12.4 billion. During 2011, an average of 276,309 shares were traded per day on the NASDAQ OMX Nordic Exchange.