Oriflame in brief

Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.2 billion. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame is a Swiss company group listed on the Nasdaq Stockholm Exchange.

VISION

To be the #1 beauty company selling direct

MISSION

To fulfil dreams

CORE VALUES

Togetherness – Spirit – Passion

LONG-TERM FINANCIAL TARGETS

Oriflame aims to achieve local currency sales growth of approximately 10 percent per annum and an operating margin of 15 percent. The Board of Directors has adopted a dividend policy to the effect that, abscent changes in the Company’s operations or capital structure, Oriflame intends to distribute, over the long-term, at least 50% of the Company’s annual profit after tax as dividend.

 

FINANCIAL HIGHLIGHTS 2012-2016
  2012* 2013* 2014* 2015* 2016*
Sales, €m 1,489.3 1,406.7 1,265.8 1,211.6

1,249

Gross profit, €m 1,053.0 986.4 866.4 838.3 882.9
EBITDA, €m 204.2 166.5 122.9 117.4 148.1
Operating profit, €m 175.1 142.4 97.8 100.2 119.2
Net profit, €m 121.5 84.4 47.0 43.2 66.7
Operating cash flow, €m 183.7 112.1 90.0 122.2 113.1
Return on operating capital 38.0% 29.8% 21.8% 25.4% 38.0%
Return on capital employed 30.8% 25.4% 19.9% 20.7% 26.7%
EPS, diluted, € 2.13 1.52 0.84 0.79 1.18

*) Before exeptional items

SALES
(€m)
SALES (€m)
OPERATING
MARGIN (%)*
OPERATING MARGIN (%)

*) Before exeptional items

REGISTERED
ACTIVES (MIO)
ACTIVE CONSULTANTS (´000)
ORIFLAME WORLD WIDE
SALES
2016
OPERATING
PROFIT 2016
REGISTERED
ACTIVES 2016
PRODUCT OFFERING

Oriflame has a broad product offering that spans over six categories; Skin Care, Colour Cosmetics, Fragrance, Personal & Hair Care, Accessories and Wellness. Oriflame offers high-quality products that leverage the best of nature, science and the offering’s Swedish origin – expressed in the four following attributes; accessible, natural, progressive and trustworthy. Oriflame is continuously developing a strong and customer-relevant product portfolio with reduced complexity, focusing on the core categories Skin Care and Wellness.

 

SALES PER CATEGORY 2016